—–Original Message—–
From:  (client)
Sent: Tuesday, October 06, 2009 2:24 PM
To: Dave Balter
Subject: RE: The FTC and Your Word of Mouth Campaigns

Hey Dave

Hope everything is going well for you and the hive.

Picture from Magnetic Heart

I actually have a lot of issues with this ruling–not the least of which
is how it possibly could be executed and implemented fairly.  I think it
may be beneficial for WOM companies like yours but raises far too many
questions for the rest of the blogging world.

So if you guys really do have a line to the FTC, please convey the
concerns of the ‘advertisers’ of the world who do not want to be
policing bloggers to make sure that every statement they make about our
books is true (whatever that actually refers to, btw, since most reviews
are opinions).  Nor do we want to cease sending out review copies lest
they’re going to only large media companies whose business models the
FTC claims to understand–and thus aren’t bound by this ruling.

I know transparency is key to you and the agents–and this ruling makes
sense for those purposes.  Perhaps you’ve been involved in this
discussion for a while, but it sure seems as if it was drawn up very
hastily, without enough knowledge of how blogging (specifically around
books) actually works.

This entry was posted on Wednesday, October 7th, 2009 at 11:51 am and is filed under Making BzzAgent Work. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. The permalink to this post is http://blog.bzzagent.com/?p=1310.