The Word of Mouth Manual, Volume II
June 15th, 2008
Starting June 16, download the entire book completely for free from any of these sites (note: the download version is not waterproof):
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Big Thinker |
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Jason Fried |
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Todd Sattersten |
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John Moore |
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Chris Brogan |
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Jackie Huba |
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Emmanuel Vivier |
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John Bell |
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John Jantsch |
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Jeff Bussgang |
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Greg Verdino |
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Bill Taylor |
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Guy Kawasaki |
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Rohit Bharagava |
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Seth Godin |
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Todd Defren |
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Chris Carfi |
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Tom Peters |
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Jeremy Gutsche |
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Mitch Joel |
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Mitch Caplan |
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Or, buy the book (Rounded corners, water resistant and sized to use as a rainhat, plus – if you keep it in your breast pocket – thick enough to stop a bullet. Also, it just so happens that each copy arrives with bonus original, one-of-its-kind artwork):
June 16th, 2008 at 7:40 am
thanks for offering this. I beleive i already ordered my copy of this but thanks for the ability to free download it.
June 16th, 2008 at 7:55 am
I can’t wait to read it!!!
June 16th, 2008 at 8:02 am
A free copy? Thanks! I can’t wait!
June 16th, 2008 at 9:13 am
Thanks for making this book available free also for those who can’t afford it. Please provide a Paypal or Google Checkout link, so others can donate money also.
June 16th, 2008 at 9:42 am
Congratulations Dave! I can’t wait to check it out when I get a free moment.
June 16th, 2008 at 11:03 am
Actually if you use Epson Durabrite inks to print, then it would be waterproof
June 16th, 2008 at 12:06 pm
Sad, sad, sad, I preordered the book and due to glitches in the system it never showed up on my page and by the time I got the e-mail it said full.
The new system really needs to get the bugs worked out of it fast. I am hurt and disappointed. I was very excited about this book and now I am just sad
!
June 16th, 2008 at 12:24 pm
I was on my homepage logging in and out hoping for it. I just don’t get it
June 16th, 2008 at 12:30 pm
well I”m reading it now. So many of the comments and questions and why’s and wherefores of bzzAgent during the recent changes are answered in this book (even though the book was written first). I think anyone who has a problem with the new system needs to read this book.
Darn, I should have signed up for it when I was offered it as a campaign. Shoot.
June 16th, 2008 at 12:48 pm
Thanks for all the fish!
June 16th, 2008 at 2:00 pm
Thanks Dave for the free download. I am reading it now and it applies to everyone, not only WOMers and marketing gurus. It is a funny read and a book that I will be sharing with all my family and friends. I believe that it will change the business world like Covey’s 7 Habits did more than 15 years ago. CONGRATS!!!!
June 16th, 2008 at 2:25 pm
Thank you Dave for providing the free download. Looks like interesting reading!
June 16th, 2008 at 2:35 pm
I am just diving into your book Dave and I really like the way you write! Me thinks this is going to work for me…keeps the attention and I am dyslexic…so that is saying a lot. Your talking to the person (no matter who it is)and not down to people and that is the kind of books I like Ok…pass me the chips, shoosh, I have more reading to do.
June 16th, 2008 at 2:57 pm
i love to read, i really enjoying Bzz agent and now i have a book campaign based on word of mouth?!!? how much better can it get! thanks Bzz agent!
June 16th, 2008 at 3:14 pm
I just read this entire book over lunch (and another secret hour at my desk)– it was fantastic and full of great ideas. Thank you so much for sharing it. (And yes, I passed it on, and will talk about it…)
June 16th, 2008 at 3:20 pm
Thanks for the links to the book! It’s awesome getting to be part of the campaign to bzz it too, I’m looking forward to telling everyone about it after I read it!
June 16th, 2008 at 3:51 pm
Thank you for fixing the glitch so fast. I am in and thrilled!! I have already started reading it.
Thumbs up from me!
June 16th, 2008 at 4:38 pm
hey…I’m in now too! Thanks …whoever fixed it.
June 16th, 2008 at 5:52 pm
I enjoyed the book – thanks for making it available for free. The last chapter made me think of this picture:
http://www.rob-sheridan.com/sketchblog/2008/04/cereal-mascot-reunion.html
June 16th, 2008 at 7:27 pm
I feel bad. I am new around here, and I said I didn’t want to do this campaign, because I am really not sure who I would tell about this book that would be truly interested. I am interested in the topic and was going to read it from this site, but I am just not sure how I would do bzzing someone about it. Is this bad of me?
June 16th, 2008 at 9:31 pm
Yes Laura, it is horrible, horrible, horrible of you. Just kidding! I didn’t join the campaign either and while it takes away from our chances to earn more honeycombs and advance in the new level system, it won’t be held against us in any way that we decided not to participate. HOWEVER, I was thinking how easy it would be to bzz this one considering all we have to do is talk about Bzzagent to get the topic rolling.
Oh, and welcome to Bzzagent!
June 17th, 2008 at 9:46 am
seems that there’s a hive of controversy over at 37signals. We’re all shills and pimps apparently.
June 17th, 2008 at 10:20 am
fnz2thrght
??????????????????????? is that a site of some kind?
June 17th, 2008 at 11:09 am
that’s the first place the book is listed above.
June 17th, 2008 at 11:29 am
unfortunately the folks who read there are insistant on hating WOM so no matter what is said about bzzAGent they think it’s all a shill.
June 17th, 2008 at 12:09 pm
Free Word of Mouth Marketing Goodness…
It has been generating buzz in any number of places, so he must know what he is talking about…
BzzAgent John Balter has written an book called The Word of Mouth Manual, Volume II and it is available for free as an eBook from a few selected blogs. Wo…
June 17th, 2008 at 12:26 pm
fnz2thrght
oh DER on my part! thanks
June 17th, 2008 at 12:54 pm
I see you found it.
June 17th, 2008 at 12:55 pm
that’s DAVE Balter.
June 17th, 2008 at 2:35 pm
fnz2thrght
oh yeah, my loudmouth found it!! LOL thanks
June 17th, 2008 at 3:29 pm
I honestly have to say that I was expecting a dull read, but that was not the case. I didn’t think it was dry or boring at all. I was quite entertained by the humor. (BTW Captain Morgan was the one who corrupted Captain Crunch.) I am dissapointed however in some poster’s opinions on 37 Signals, a shill indeed! I feel insulted. That negativity aside I would like to say, “Job well done, congrats!”
June 18th, 2008 at 8:29 am
Well, I’m “in” the campaign and yesterday I downloaded & read the whole book. I think it’s a nice intro for new-ish BzzAgents like myself (but where do I find them to tell them to read it?! maybe here…….?) particularly anyone who might be having “moral issues” with the idea of telling their friends about the products in the campaigns they’ve signed up for. It’s all explained nicely, eloquently, and quite amusingly.
I’m not so sure of it’s value to marketers because it doesn’t tell you that much “how to” unless you want to sign up to use BzzAgent or a similar company (maybe not so much use for small, local businesses like the ones I tend to be involved in).
On a related note, I do wish that the openness & honesty provision in the BzzAgent guidelines could be covered by just saying “I got a sample from the manufacturer” (since I’m someone who quite often gets samples from manufacturers via various routes) rather than telling them all about BzzAgent which invariably hijacks the conversation into “can I join and get freebies too?”. But then I suspect the owners of this site actually want the site to spread by WOM and that’s part of the point…
Okay, going to stop rambling now
June 18th, 2008 at 2:51 pm
Unofficial Bzz will be having a party tomorrow evening in our chat box. We invite you to join us for some unofficial chatting about life, BzzAgent, babies (we have several members expecting), and anything else that comes up. The party is open to all. BYOB.
http://bzzz.heavenforum.com/index.htm
June 19th, 2008 at 9:51 am
how is the above post relevant to the discussion here of the book? Please don’t spam the beeLog.
June 19th, 2008 at 12:36 pm
So … are the pages waterproof… or just the cover. It’s not very easy to tell.
June 19th, 2008 at 12:51 pm
justsayin., the post wasn’t about the book, but it was about BzzAgent. Since BzzAgent does not provide it’s members a way to communicate with each other except this blog, I felt this was the appropriate place for the invitation.
June 19th, 2008 at 6:36 pm
this post wasn’t about the book? I’m so sorry I was mistaken. I guess the title of the post, “The Word of Mouth Manual, Volume II” is what confused me.
June 19th, 2008 at 9:57 pm
hmmmmmmmmmmmmmmmmmmmmmmm
June 20th, 2008 at 6:45 am
Justsayin,
I think Karen was referring to her post when she said that the post wasn’t about the book, not the BeeLog post.
June 20th, 2008 at 9:00 am
Spam, spam, spam, spam…..get over it justsayin
flywithme – - It’s a “Boardbook” from what I understand; cool concept, definitly unique.
June 26th, 2008 at 2:19 pm
Though I never authored any nonfiction best sellers of mine under any one but I would gladly accept if you offer me to translate it in Hindi for the Indian readers who dont know english.